VNU, a leading information and media company
Since 1964, VNU has expanded from a Dutch publishing firm into a major international information and media company.
In early 2000, VNU’s business information activities were strengthened by the acquisition of Miller Freeman USA (trade shows and business publications), making VNU the second largest trade organizer in the US.
In the beginning of 2001, VNU took over ACNielsen Corporation and thus became world market leader in information on fast-moving consumer goods purchases.
In summary, today VNU provides millions of people around the world with business and professional intelligence.
We are the world's leading market research company. We measure retail sales of consumer-packaged goods, and study consumer attitudes and behaviour.
VNU is also the world's leading provider of media and entertainment information. We measure audiences for television, motion pictures, radio, print, the Internet, and other major media; track CD, video, DVD and book sales, and monitor where and how advertising money is being spent.
In the United States and Europe we deliver news and vital information through trade publications, trade shows and websites.
VNU employs some 38,000 people worldwide, and is active in more than 100 countries. Around half of our EUR 3.9 billion in total revenues is generated in North America.
Shares in VNU nv are listed on Euronext Amsterdam stock exchange, and the company is part of the AEX index of leading Netherlands-based stocks. VNU has headquarters in Haarlem, the Netherlands, and New York, USA.