VNU launches Financial Director under license in Russia
VNU Business Media Europe's licensing and syndication division, VNU Global Publishing Partnerships, has announced plans to launch Financial Director in Russia. The first issue will be out in January 2007 and the magazine will be published under license through Aktion-Media, an established publisher of finance and accountancy titles.
Ian Bedwell, CEO of VNU GPP, said: "It is always a delight to conclude a new licensing agreement and even more so when you are sure that the partners you have fully understand the title concept and ethos. Therefore, we are pleased to be working with such a strong partner with in-depth knowledge of the Russian financial markets. We are convinced that the magazine's award-winning editorial content, combined with our partner’s local expertise and enthusiasm, will quickly lead FD Russia to become a leading business magazine in Russia."
Financial Director is the most highly respected magazine in its field in the UK and is now in its twenty-second year. As a B2B title, it is the only 100% requested magazine for financial directors in the UK, making it the best means to reach and influence its immensely valuable readership. Its award-winning content is specifically focused on the information needs of financial directors in medium and large-size organizations.
Commenting on the launch, Igor Maltsev, Publisher of FD Russia, said: "The new generation of finance directors has already arrived in Russia. They are striving for leadership, ambitious in their plans and competent in their financial decisions. They are not only accountants, but the real financial top managers in their companies. This new breed needs a new magazine – an authoritative and conclusive publication with an innovative view on the financial professional. VNU's Financial Director is such a magazine. That's why Aktion-Media is proud to be publishing the Russian version of Financial Director from January 2007".
Bedwell said: "We've been researching and looking for the right partner in Russia for this project for a long time. As such, I am sure that this is the perfect time to be launching Financial Director. Russia's increasing influence in the international economic world and the move of Russian firms towards implementing international accounting standards means the timing could not be better."
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