VNU launches Channel Partner under license in Romania
VNU Business Media Europe's licensing and syndication division, VNU Global Publishing Partnerships (VNU GPP), has announced plans to launch a new b2b title, Channel Partner Romania, following the successful launches over the last two years of Channel Partner Portugal, Channel Partner Greece and Channel Partner Ukraine. The first issue is out in October and the magazine is published under license through Agora Media, the publisher of several Romanian IT titles such as PC Magazine Romania, eWEEK Romania, NET Report.
Ian Bedwell, CEO of VNU GPP, said: "As one of the fastest growing economies in Europe and one with a technologically-advanced population, Romania is the perfect country to launch a title such as Channel Partner. VNU has been careful to choose a strong local partner and we are proud that Agora Media is bringing this title to the market. VNU's channel expertise together with Agora Media's deep knowledge and understanding of the Romanian market are a perfect combination".
The VNU b2b portfolio is first with the most relevant, most accurate and hardest hitting news in the channel. It aims to be a business tool that enhances the prospects of the IT channel professional. News, analysis, channel research, technology information, in-depth features and dedicated 'How to Sell' and 'Focus' guides make these titles the most respected quality editorial newspapers in this sector.
Commenting on the launch, Romulus Maier, General Manager for Agora Media, said "For us, Channel Partner Romania is the sign of a natural development. CPR fits perfectly into our development strategy and we consider that the local market has reached the maturity to really need this type of magazine. The way we see it, CPR will be a place where channel professionals meet and interact".
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