VNU launches Channel Partner under license in Greece
VNU Business Media Europe's licensing and syndication division, VNU Global Publishing Partnerships (VNU GPP), has now launched its third b2b title, Channel Partner Greece. The first issue is out in October and the magazine is published under license through IT Publications Hellas.
Ian Bedwell, CEO of VNU GPP, said: "Working alongside a valued and trusted partner, we are very proud to welcome this new title into the VNU GPP network. Due to the magazine's strong editorial content, combined with our partner’s in-depth knowledge of their local market, Channel Partner Greece is already the No. 1 IT channel title in Greece.
Channel Partner Greece joins the growing number of channel magazines published under license from VNU. The VNU b2b portfolio is first with the most relevant, most accurate and hardest hitting news in the channel. It aims to be a business tool that enhances the prospects of the IT channel professional. News, analysis, channel research, technology information, in-depth features and dedicated 'How to Sell' and 'Focus' guides make these titles the most respected quality editorial newspapers in this sector.
Commenting on the launch, George Ropodis, Publisher of Channel Partner Greece, said "We're pleased to be able to mix our strong local knowledge with VNU's experience in producing b2b titles such as this and we look forward to this magazine going from strength to strength".
Bedwell said: "The early signs are that Channel Partner's mix of news, features and focused guides has gained the support of the reader and advertiser markets in Greece".
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