VNU Business Media EuropeBlockchain Development Services by Aetsoft
A Global Information & Media Company
A leading Euopean IT information & Media Company

Welcome

VNU BUSINESS PUBLISHING GOES ON AIR WITH INTERNET BROADCASTING SERVICE

– Expands publishing portfolio with raft of online video and audio content –

– Delivers content from own studio complex in Soho, London –

VNU Business Publications Ltd, the London-based publishing arm of VNU Business Media Europe (BME) and a leading UK business to business and consumer publisher, today announced the launch of VNU On Air, its new portfolio of Internet-delivered audio and video content.  

VNU On Air will incorporate a mix of up-to-date news, product and technology know-how, and high level industry discussion and debate, aimed at the four million users per month of VNU’s 20 on and offline brands in the UK including The Inquirer, vnunet.com, Computing, IT Week, Accountancy Age, Computeractive and CRN. The programming delivered through these new video and audio packages will appeal to the company’s three core audiences; B2B IT buyers, consumer technology users and financial management professionals.  

“VNU On Air represents the first time a European B2B print publisher has launched audio and video services with dedicated in-house studio and theatre facilities to create a total media solution. The move will enable the company to take advantage of innovations such as vod-, pod- and webcasting, and increase the value it provides to both its information subscribers and its advertising partners,” said Ruud Bakker, CEO of VNU Business Media Europe.  

VNU On Air builds on the pioneering success the company has had delivering compelling video and audio events over the last two years through its series of web seminars, live conference reports, business club briefings and podcasts. The huge potential for growth for these, and similar rich media events, was a key driver in the decision to invest in in-house facilities. The VNU On Air launch is supported by an advertising campaign in the trade press and within VNU’s titles.  

VNU On Air facilities include four studios and a theatre space suitable for seating up to 100 people and staging events for later broadcast. The studios are fully equipped to deliver live-to-air and streamed content in a variety of packages including vidcasts, podcasts, news broadcasts, seminars, conference reports, and video product reviews. At launch VNU’s On Air content will be produced at HD quality.  

“We have made a significant six-figure investment in building and equipping the VNU On Air studio complex. As a result, we have a facility with the scope and flexibility for us to host a variety of events for partners and to offer them a wider range of services with increased levels of audience interactivity,” said John Barnes, Publishing Director of VNU’s Business Technology Group. “The new Internet video and audio packages we plan to deliver give us ways to strengthen the indispensable connection between highly segmented and identifiable audiences and vendors who want to target them.”  

The investment in VNU On Air is a significant step in VNU’s plan to transform its businesses in the UK and across Europe into a total media business, exploiting every possible media platform.  

The VNU On Air initiative directly responds to the publisher’s four million monthly information users in the UK who are increasingly looking for an interactive experience. This demanding audience, dubbed Audience 2.0, consumes media across multiple channels, is discerning in its choice of provider, and expects rapid fulfilment. VNU’s total media strategy meets the needs of this growing audience and the advertisers who seek to reach and influence them.  

Note to Editors:
Audience 2.0 is about building a deep relationship and understanding of the consumers of Web 2.0 content, through the total interaction in real time that is now possible. This enables the complete engagement of audiences with business, and distinguishes VNU as the first true Total Media publisher.
Total Media is an approach to media pioneered by VNU that uses every possible platform as a complete means of distributing and sharing information and knowledge with Audience 2.0.

----------------------------------------------------------------------------------------  

About VNU Business Publications Ltd. (http://marketing.vnu.co.uk)
VNU Business Publications Ltd. is a leading UK business to business and consumer publisher. It specialises in three main areas, professional IT, consumer technology and business & finance. VNU publishes 20 cross media brands including Computing, IT Week, CRN, Computeractive, Personal Computer World, Accountancy Age, Financial Director and VNUnet.com. In January VNU acquired the Inquirer making the VNU Network the largest online technology network in the UK attracting more than 4 million users per month.

VNU Business Publications is part of VNU Business Media Europe (http://www.vnubme.com) owned by VNU the global information and media company active in more than 100 countries (http://www.vnu.com).  

VNU BME has a leading online position in the IT publishing industry in Europe via its network of VNUnet sites that reach over 10 million unique users per month. VNUnet is a one-stop-shop to gather information and news about trends, products and software in the IT world, including solid analysis from VNU’s leading print brands such as Computing, Computable and Computeractive.  

For more information, contact:
Stephen Orr, AxiCom UK (on behalf of VNU Business Publications Ltd)
Tel: +44 (0)20 8392 4056, Email: [email protected]

« Back to news index

Other news stories in this category: