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–Takes charge of all publishing portfolios and assumes leading management role in UK–

VNU Business Publications Ltd, the London-based publishing arm of VNU Business Media Europe (BME), has reorganised its management structure with the appointment of John Barnes as Deputy Managing Director. From 1st July 2006 Barnes will be responsible for all of the company's publishing portfolios – which include leading brands in professional IT, consumer technology and business & finance. Barnes will also be charged with the successful implementation of the company’s ongoing transformation into a total media publisher and will be taking on additional responsibility for wider general management issues alongside current UK Managing Director, and European CEO, Ruud Bakker.  

Barnes has been working in publishing for 21 years, spending more than half of his career at VNU. Starting out in editorial he progressed via a series of editorial management and publishing roles to Managing Director of VNU Business Online UK and a European VNUnet management team member. During his career at VNU, Barnes has also set up and run the European Labs, VNUnet and most recently the VNU On Air Studios, developing VNU products on Internet, PDA, email, ebook and in the last 12 months audio and video.  

Barnes has also held a European role as a Media Strategy Director at VNU BME, working to define, develop and implement the company’s cross-media strategy across seven countries Since November 2002 he has headed up the Business Technology Group in the UK which is responsible for publishing market-leading print and online titles including Computing, IT Week and CRN. For these achievements he was honoured with the first VNU Chairman’s Personal Award in 2004 and cited for outstanding leadership and pioneering new ways of doing business.  

Ruud Bakker, CEO of VNU Business Media Europe, said: “This appointment is a recognition of John’s proven track record as a successful publisher across the range of media formats VNU publishes and his leadership of the process of transforming our business into a successful multi-channel content publishing company. We are looking to a future where online publishing will grow hugely in importance as a content delivery platform and as a key driver for the business. John’s in-depth understanding of how this will shape our business strategy will make a very positive contribution to VNU’s success in the UK going forward.”  

Changes to the structure of VNU’s management team were also announced: Kumaran Ramanathan, Publishing Director of the Business & Finance Group, and Duncan Tickell, Publishing Director, Personal Technology Group, will now report to Barnes who will also maintain responsibility for the Business Technology Portfolio. Current Online Director Robert van Loon will continue to have responsibility for UK online and European online recruitment activities, reporting to UK MD and CEO Ruud Bakker. Barnes and van Loon will work together with Bakker to accelerate the opportunities, growth and the pace of transforming VNU into a leading publisher across multiple platforms.  

John Barnes, Deputy Managing Director commented: “I subscribe firmly to the view that the business of publishing should not be a hostage to the past nor should it be a slave to the future – at VNU we fully embrace new opportunities created by the Internet and web 2.0 while recognising that print still has a central role to play in our business. The company is now extremely well placed to capitalise on its market leading position both in print and online and I am excited about this challenge in the UK."  

“With John responsible for the transformation of our UK portfolios and brands and Robert responsible for the development of our UK online and European online recruitment properties, our plans for UK and European online growth will accelerate faster," said Bakker.  

About VNU Business Publications Ltd. (
VNU Business Publications Ltd. is a leading UK business to business and consumer publisher. It specialises in three main areas, professional IT, consumer technology and business & finance. VNU publishes 20 cross media brands including Computing, IT Week, CRN, Computeractive, Personal Computer World, Accountancy Age, Financial Director and In January VNU acquired The Inquirer making the VNU Network the largest online technology network in the UK attracting more than 4 million users per month. VNU Business Publications is part of VNU Business Media Europe

( owned by VNU the global information and media company active in more than 100 countries (  

VNU BME has a leading online position in the IT publishing industry in Europe via its network of VNUnet sites that reach over 10 million unique users per month. VNUnet is a one-stop-shop to gather information and news about trends, products and software in the IT world, including solid analysis from VNU’s leading print brands such as Computing, Computable and Computeractive.  

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