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VNU BME expands reach of lead generation solution KnowledgeStorm Europe –Rolls out local language version to target B2B IT buyers in French market–

VNU Business Media Europe (BME) confirmed the next phase of the planned expansion into Europe of its KnowledgeStorm business, the Internet’s top-ranked search resource for technology solutions and information. By investing in a regional specific version of KnowledgeStorm VNU BME is now able to provide technology vendors and local market partners in France with unparalleled access to, and Web leads from, buyers of B2B IT.  

KnowledgeStorm France will serve B2B IT specialists and, at launch, will leverage the two million plus unique users of VNU BME’s online network in France which includes Silicon.fr – on its own delivering seventy-one thousand fully qualified IT professionals – and VNUnet.fr, as well as online sites for leading print titles such as CRN. The audience for a French language version of KnowledgeStorm also includes users of the localised versions of the company’s pan-European media brands including The Inquirer. As with the existing English language product KnowledgeStorm in France will incorporate product and services information, webcasts, product demos, case studies and whitepapers along with access to the content of VNU’s leading technology brands in France.  

“Our experience in the UK with the launch of KnowledgeStorm to an audience of technology buyers in English has been extremely encouraging, said Ruud Bakker, CEO of VNU Business Media Europe. “To further cement our ability to meet the needs of business and IT professionals who need information that is appropriate to their specific market the next step is the roll-out local language versions of the KnowledgeStorm product.  

“This launch to the French market will provide IT professionals, and companies looking to target them, with comprehensive research and product libraries with the emphasis on French language content,” added Marc Prette, Business Unit Director of KnowledgeStorm Europe.  

“As the world’s leading online search resource for technology solutions and information we are delighted that VNU increasing KnowledgeStorm’s penetration through the addition of French language content,” commented Kelly Gay, CEO and president of KnowledgeStorm. “This additional investment by one of the leaders in IT information publishing in reaching out to a language specific audience, is further affirmation that the KnowledgeStorm platform provides the best model for targeting business and technology buyers on the Internet and converting them into Web leads."  

VNU intends to deploy additional local language versions of KnowledgeStorm to its other European territories over the next 12 months, giving technology vendors in the regions access to a potential audience of more than 10 million unique users per month of the company’s publications. - ends -  

About VNU Business Media Europe (http://www.vnubme.com) VNU Business Media Europe is the leading European technology publisher in the UK, France, Germany, the Netherlands, Italy, Spain and Belgium in advertising and readership market share. In the Netherlands, it is market leader in classified (Intermediair) and business magazines (Management Team). In these seven countries we publish approximately 70 trade magazines, all together some 70 million copies per year. These publications cover a range of subject areas including Information Technology, media and marketing, electronics, finance, management and career development. Leading titles are Intermediair (career development), Computable and Management Team in the Netherlands, Computing, IT Week, Accountancy Age and ComputerActive in the United Kingdom, PC Actual, Computing and Anuncios in Spain, PC Professionell in Germany, PC Magazine, Automazione Oggi and Pubblicita Italia in Italy, SVM and PC Expert in France. About VNU VNU is a global information and media company with leading market positions and recognised brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Computing, Intermediair) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. VNU employs nearly 41,000 people and had total revenues of EUR 3.5 billion in 2005. For more information, visit www.vnu.com.  

About KnowledgeStorm Europe KnowledgeStorm intelligently connects technology and business buyers with sellers, at the point where they are looking for solutions, reducing the sales lead time and delivering measurable and highly effective web marketing. By leveraging the VNU network KnowledgeStorm currently provides multiple search sites for over 4 million unique users via flagship brands in UK such as Computing, IT Week, CRN and The Inquirer converting them into leads not clicks. With its network, search expertise and performance tools and services, KnowledgeStorm is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, visit www.knowledgestorm.co.uk For more information, contact: Stephen Orr, AxiCom UK (on behalf of VNU Business Publications Ltd) Tel: +44 20 8392 4056, Email: [email protected] Timothy Webb, Head of Marketing and Business Development, KnowledgeStorm Europe Tel: +44 20 7316 9802 Email: [email protected]  

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