VNU BUSINESS MEDIA EUROPE STRENGTHENS ONLINE PORTFOLIO WITH ACQUISITION OF THE INQUIRER
Leading UK tech news site to add specialised content to VNU’s online offering
VNU Business Publications Ltd, the London-based publishing arm of VNU Business Media Europe (BME), has purchased The Inquirer, www.theinquirer.net, one of the leading technology news sites. The investment is part of VNU’s ongoing strategy to enhance its online portfolio and transform its business into a fully cross-media content publishing organisation.
In addition to BME’s leading cross-media brands, The VNU Network, www.vnunet.com, is one of the leading online technology communities and serves a wide spectrum of professional and home users. Following the acquisition of The Inquirer, the VNU Network will become the largest online technology network in the UK.
Launched in April 2001 by Mike Magee, the Inquirer website has a worldwide audience of up to two million monthly unique users. From its inception, the mission of the Inquirer has been to get to the truth behind the news with incisive, hard-hitting reporting.
“The Inquirer has excellent reach into a high-value audience of knowledgeable and influential readers – a group that are notoriously hard to reach through mainstream publishing channels. Rounding out our UK online portfolio with The Inquirer gives us the reach we need to take full advantage of all the audience opportunities that exist within B2B and specialist technology publishing,” said Ruud Bakker, UK Managing Director, VNU Business Publications Ltd. “
Mike Magee, founder of The Inquirer, said: “This deal is a great fit for The Inquirer and for VNU Business Publications. It will allow us to expand our coverage significantly and give us the ability to share our common resources and top reporting skills. The Inquirer has already established itself in nearly five years as a leading IT online publication – the combination of VNU and Breakthrough Publishing resources will turn us into a formidable force worldwide.”
About The Inquirer The Inquirer, www.theinquirer.net is a leading global web site for IT news and comment. With over two million unique users and coverage from around the world, it is a respected and popular must-read site. The editor of The Inquirer, Mike Magee, is also co-founder of the Register.com. The Inquirer carries news, features, opinion pieces and reviews aimed at buyers, system integrators, consumers and industry players in the PC industry. In March 2005, a dedicated channel section was launched to cover the indirect sales route to market and later that year the Inquirer launched Podcasts.
About VNU VNU is a global information and media company with leading market positions and recognised brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research), business information (Billboard, The Hollywood Reporter, Computing, Intermediair).
VNU is active in more than 100 countries, with headquarters in Haarlem, The Netherlands, and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.9 billion in 2003. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at http://www.vnu.com
Notes to Editors The VNU Network has been publishing online content for over ten years. With over two million monthly unique users, the network provides business and consumers with a 24x7 news service from three continents. As well as news, the network offers users product reviews, forums, downloads, blogs and podcasts. VNU’s Business Technology Group comprises three cross-media market leading titles aimed at professionals in the IT industry; Computing, IT Week and CRN.
• Computing has been published for 30 years and is the highest circulation business IT title in the country. It s distributed to more than 115,000 IT professionals and decision-makers every week.
• IT Week delivers news and analysis tailored to the needs of senior technology executives in the UK’s most IT-intensive organisations. It is distributed to 53,000 IT managers, IT directors and project leaders every week since 1998.
• Computing and IT Week are joint media sponsors of “The Computing Awards for Excellence”, considered to be the ‘Oscars’ of the UK IT Industry.
• CRN magazine, is the marketing leading weekly title for channel professionals. CRN is received by 12,500 VARs, voice and data resellers, solution providers, system integrators, network resellers and system builders
• CRN is media sponsor of The Channel Awards that continues to be the industry’s most prestigious accolade and is the largest awards of its kind.
• Computing, IT Week and CRN have extended the reach of their brands with digital versions, interactive ebooks delivered directly to reader’s desktops or laptops; sister websites providing users with up-to-the minute news as well as enriched content and services not available through the print edition; and PDA versions for the latest news on the move.
For more information, contact: Helen Ridgway, AxiCom UK (on behalf of VNU Business Publications Ltd) Tel: +44 (0)20 8392 4052, Email: [email protected]
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