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Marc Prette appointed as Business Unit Director

I am pleased to announce the appointment of Marc Prette as Business Unit Director reporting to Dominique Busso, CEO VNUNet Europe.  

Marc's career began as a Management Consultant with the Boston Consulting Group based in Amsterdam, where he worked on a number of business development projects for large multinational companies, including marketing and pricing strategies, organisational improvement and sales force optimisation  

Marc has worked with VNU since August 2004, as Vice President, Corporate Development supporting Business Media Europe. In this role, he has contributed to the development of a number of key projects around BME strategy, VNUNet stratgey, mergers and acquisitions, PC Monthly circulation and how we work with our top clients. More recently, Marc's focus has been on the development of new business models in publishing in online and lead generation.  

In his new position, Marc will be responsible for launching and managing a new European business model purely based on lead generation.  

Ruud Bakker
Chief Executive Officer
1st March 2006

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