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Anuncios launches its 'Agencies Report 2006'

Do the advertising agencies need to reinvent themselves? Do the new media landscape, the changing ways consumers get in contact with brands and the new requirements of clients make necessary for agencies to changes their business models, ways of thinking and range of services? That is one of the topics of Informe Agencias 2006 (Agencies Report 2006) a special issue published by Anuncios, the spanish advertising and marketing trade magazine published by VNU BME.

The issue also contains stories about the way media agencies are offering creativity services; how agencies are dealing with the demands on greater financial control and accurate and open financial reporting and control; the not so good situation of younger employees in the agency market, and the changing ways international clients are managing their regional and global advertising budgets and the ways they award them to agencies and holding companies.  

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