VNU's worldwide strategy: 

• To own market-leading, branded information businesses;
• To focus on high-growth and high-margin business-to-business information;
• To maintain a broad geographic mix of activities;
• To operate under a conservative capital structure.

To implement this strategy, VNU has defined these key objectives:  

• To add more value through enhanced integration of need-to-know information;
• To develop new products by cross-leveraging assets;
• To focus on selected marketplaces, including vertical industry segments and new geographies.
• To drive for cost leadership and operational excellence by making use of shared corporate services across its businesses.