VNU BME International Sales division, Global Media, has recently closed significant contracts with HP, Intel, Fujitsu Siemens, Xerox and Microsoft for customized cross media programs. Global Media has broad and deep experience of combining a variety of media platforms together to ensure clients have the greatest opportunity to reach, engage and transact with our readers, their customers. The market typically refers to such programs as cross media.
Our clients are either searching for a very specific audience within one country and one language, a Regional audience across one or two platforms in local language or a Global audience across multiple media platforms and languages. Global Media has built custom programs to match exactly these client objectives. These client programs often begin with primary research conducted by our experienced research team to confirm the challenge the reader/customer is facing. Our Award winning journalists then work with the client to create bespoke content around the issues outlined in the research to satisfy the readers/customer needs, ensuring these customers move from point A to point B.
Global Media, using any combination of the BME media platforms including print, web, PDA, microsites, webcasts, e-mail databases & e-books, creates a media mix to guarantee reaching the pre-defined audience of readers in their chosen format with relevant content and advertising messaging. These programs can be measured dynamically to track effectiveness of each media type with the results proving to the client the value of each platform, audience and country, ensuring no wastage of valuable marketing funds and delivering ROI.
Details of the programs will be made public as soon as the campaigns have started to roll.
VNU Web Seminars are an innovative, powerful and effective way to deliver leads and measure return on investment. They also provide an excellent communication platform. A Web Seminar is an interactive online video event which delivers relevant and business critical content to IT and business professionals. A comprehensive research programme has already identified a need for webcasting on key issues and hot topics across Europe.
Through the web seminar programme you can associate your brand with leading IT and channel media brands and take advantage of our localised editorial expertise. VNU Editorial Experts drive the content in consultation with the sponsor to provide an independent, relevant and thought-provoking debate.
VNU’s quality databases can pinpoint your exact target audience from industry sector through to job function and company size to ensure we achieve maximum reach to the right IT and channel professionals.
The event is fully interactive and can include live polling, question and answer sessions as well as links to relevant documentation, case studies and speaker biographies. VNU Web Seminars are run live or ‘mock live’ and are archived to enable on-demand viewing.
VNU plan an integrated, co-branded marketing campaign for delegate registration, a com-prehensive event microsite, event rehearsal, full production services and post event reporting. Our objective is to provide a quality service with complete project management, all through a single point of contact.
Cisco are partnering with VNU to run a live video webcast with Computing in the UK. The event will target IT decision-makers through an integrated marketing campaign. Online MPU’s will encourage IT professionals to submit their questions to the panel in advance. A short video soundbyte will be created to run within the Computing e-book to promote on-demand viewing. In addition, VNU Editorial Experts will deliver a pdf white paper of the debate. To see a VNU webcast or register for a future event, please visit www.vnuwebseminars.com
VNU Business Publications España has been working with the Enterprise Division of Telefónica de España for the past 2 years. Telefónica uses Redes & Telecom and Computing España magazines to publish its case studes. Every month, Redes publishes a 2-page article on a company in which Telefónica has implemented its technology. During the year we also publish 2 books (100 pages each) with a compilation of Telefónica’s clients plus some articles on technological trends that Telefónica supplies to its clients. It is distributed with Computing and Redes and 4,000 copies are sent to Telefónica to be used by its salesforce. We also publish 3 reports during the year (16 pages / Computing and Redes) explaining the state of the market in which Telefónica operates. Telefónica also includes on its website all of the above material created by Redes and Computing throughout the year so that it can be used as an efficient and effective business tool.